Today we’re going to continue with Part 2 of the 3 part series, Creating a Consistent Income with Ease!
Last week, we discussed Part 1 – Attracting New People. If you haven’t read Part 1 you can catch up here.
So, let’s get into it, shall we?
CREATING A CONSISTENT INCOME (PART TWO) – Nurture Your Relationships
Now that you’re attracting new people into your network on a regular basis, it’s important that you nurture and grow your relationships. This is where most people drop the ball and leave tons of money on the table. I will introduce you to a simple and easy to maintain method of nurturing your relationships.
STEP 1 – Keep in touch
After you’ve met someone at your favorite event, it’s important to keep in touch. This seems like a no brainer, but it’s something that most people don’t do.
A common reason some don’t keep in touch is because they don’t think their contact is a potential client. Please don’t be this person. When networking it’s not only about making a sale. And keeping in touch is not about hounding someone until they finally say, “Okay, I’ll buy from you!”
It’s about developing relationships. You never know what may come from them. Some don’t become clients until years later. Others never do but refer tons of clients to you. Then there are those that become business besties or share the greatest tips and connections.
So, don’t throw away those business cards! Instead, let’s move on to step 2 and get organized…
STEP 2 – Get organized
Another reason some don’t keep in touch is because most people do not have a system in place for keeping in touch with colleagues. With so many things on your to-do list, and with an ever increasing network, how do you keep up with who to follow up with and when?
I suggest investing in a good Customer Relationship Management (CRM) tool. It’s like your personal assistant, reminding you to reconnect with an old colleague or touch base with a warm lead you met last week. I personally love Contactually and use it for my business.
Using a CRM, you can easily divide your contacts into designated groups. Common groups are warm, hot, and cold leads. This way you can keep in touch with everyone on a frequency that makes sense for that relationship.
So, what do you say when connecting with someone? Let’s talk about that in step 3…
STEP 3 – Be helpful (& sincere!)
I always suggest connecting with someone after a networking event either by phone or in person. This really helps you to get to know that person and get a feel for who they are and what they need. This contact will either be someone you can work with, or they will become a colleague, or both!
LISTEN! Really listen and take notes. Keeping notes will help you in the future when it’s time to touch base with your contact again. It’ll help you to remember important details such as what they’re working on, or the types of clients they’re looking for. This way when you touch base with someone you can easily share a referral or ask about their latest project.
If you believe you can work well together, schedule another time to discuss possibly working together. DON’T start selling during this initial conversation! This is simply a “get to know you” conversation, not a trick to sell your services.
If you have any referrals for them…offer them! If you have any great tips they may find useful…share them!
Be genuine and show your personality. People connect with and buy from people. It’s not just about what you know, it’s also about your energy, your uniqueness, and your relatability. So, don’t be afraid to shine and be you!
This wraps up part 2 of the 3 part series on how to create a consistent income with ease. Next week, we’ll talk about the invitation…converting a contact into a client.
Until next time, be sure to sign up below for even more business tips and inspiration!